Interesting piece in NYT about how BusinessWeek one of the more prestigious magazines is being redesigned to cater to ever more busy reader:
An arm smashes through a magician’s hat on the cover of the latest issue of BusinessWeek, highlighting an article about Bear Stearns’s inability to conjure a rabbit to fix its hedge funds. The image may be eye-catching, but some readers may be more arrested by the new logo for the magazine, which hits shelves today with an editorial redesign.
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BusinessWeek, owned by the McGraw-Hill Companies, is looking for some magic of its own to raise circulation and keep advertisers interested. The Internet has hurt business magazines in particular, and the new BusinessWeek format — which includes more news summaries and fewer lifestyle articles — is meant to be more Weblike.“We’re seeing a reader who is much busier than ever,” said Stephen J. Adler, editor in chief of BusinessWeek. “But if you really add tremendous value to the reader and they’re deeply engaged in the material, the broad premise is, that’s good for everyone: the consumer and the advertiser.”
While the traditaional media is following the path of the web, what should sites do to organize information better. All social media sites have been really hard to navigate as when users are producing content its really hard to figure out what is good and what is not…Anybody up to the challenge of going through all the comments on TechCrunch???
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