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Great piece by Brian Solis (we work with Brian for PR) about how we are losing a lot of value from the conversation:

Steve Rubel recently accused bloggers of contributing to the “lazysphere” by simply glomming on to other “me too” conversations rather than creating new ideas or penning thoughtful, “deep” essays. In a side discussion with Steve, he also added that it’s not about length either, it’s simply about good content. He’s right.

Indeed, the barrier to entry has been lowered to a point where new user-generated content is only going to increase in volume and frequency and not necessarily in value along the way. But, for those who pay close attention to the shift in the behavior of adoption, creation, and consumption of media in all forms, it is also blinding with insight.

Check it out…